Anish Malhotra

Automotive Strategy Expert & Analyst | Market Research | Data Analysis | Project Management | Client Consulting
/ Mentor / Anish Malhotra

About me

Anish Malhotra is a highly accomplished professional with a strong educational background, including a Bachelor's degree from Symbiosis School of Economics and outstanding academic achievements from Delhi Public School, Dwarka. With a proven track record in market research and strategic consulting, Anish has honed his expertise over several years in roles such as a Market Research Analyst at Ken Research, a Project Coordinator at Nielsen, and an Associate Project Manager at Rakuten Insight. His strengths lie in leadership, problem-solving, time management, research, data analysis, decision-making, and communication skills, making him a versatile and valued team member. Outside of his professional endeavors, Anish enjoys watching documentaries, practicing yoga or meditation for relaxation, and exploring new destinations through travel. These interests reflect his passion for continuous learning, personal growth, and expanding his horizons beyond the realm of work. Anish's commitment to excellence, coupled with his diverse skill set and inquisitive nature, positions him as a dynamic professional poised for continued success in the fields of market research and strategic consulting.

Strengths

Leadership

Problem solving

Time management

Research

Public speaking

Data analysis

Decision-making

Communication skills

Weaknesses

Physics

Chemistry

Biology

Likes

Watching documentaries

Yoga or meditation

Traveling to new places

Dislikes

Violence

Hypocrisy

Intrusive ads or pop-ups.

Qualifications

Symbioisis School of Economics

Graduate(UG)

CBSE

2015-06-03 - 2018-04-04

Percentage/Grade: 6


Delhi Public School, Dwarka

12th

CBSE

2014-03-25 - 2015-04-08

Percentage/Grade: 86%


Delhi Public School, Dwarka

10th

CBSE

2012-02-10 - 2013-05-10

Percentage/Grade: 8

Experiences

Ken Research

Market Research Analyst

02/07/18 - 08/11/19

Market research Analyst: Focused research on major luxury brands- Audi, BMW, JLR and Mercedes to gauge on the preowned certified car volume along with regional analysis on market share to provide the client with comparative analysis across regions and suggesting areas to focus and improve Indulged in computing and forecasting market size by value and volume using time series regression, opinion poll and moving averages Developed revenue models for various online automotive classified players


Nieslen

Project Coordinator, Innovation Data Acquisition, Client Consulting

26/11/19 - 05/02/21

Managed multiple projects under Innovation practice across regional teams Collaborated with analysts and client on basic study objectives, client issues, study design, methodology and proposal with supervision from seniors to provide ideal solution Consulted on timelines, vendor selection, bidding, survey design, survey questionnaire, concept board benchmarking, Fieldwork methodology Served as the client contact on the questionnaire, test product, concept stimuli, and data collection/ acquisition, top line report and final closure of the project Ensuring standard margins are maintained and closely monitoring the FW resulting in seamless fulfilment of quota requirement.


Rakuten Insight

Associate Project Manager

12/02/21 - 30/09/21

Managing Online Research Projects- Planning, Organizing and Managing resources for data acquisition. Coordinating with various internal and external stakeholders to achieve the project KPI's and goals. Managing clients, along with controlling costs, time and resources while meeting deadlines. Closely monitoring and managing commissioned projects to resolve issues that might surface. Collaborating with local vendors to best support client requests. Understanding Questionnaire design, flow, Sampling Strategy, Research Methodology, specification Targeting, Feasibility computation.


EY India

Associate Consultant

01/10/21 - 03/01/22

onsultant under AMI (Advanced Manufacturing, Mobility & Infrastructure) - Consult Automotive players to make rationale decisions to improve performance in areas of Reduced Cost, Surge in Business Volumes/ Sales Turnover, Increase Outreach to Total Addressable Market, Digital Adoption for better Effectiveness and Efficiency. - Identifying and Appointing the right Channel Partners and conducting evaluations for Dealer Development. - Devising the ideal Go-to-Market strategy for Major Auto Companies as market entrants Or fresh Product Launches.


EY India

Consultant

04/01/22 - 01/09/23

Consultant under AMI (Advanced Manufacturing, Mobility & Infrastructure) - Consult Automotive players to make rationale decisions to improve performance in areas of Reduced Cost, Surge in Business Volumes/ Sales Turnover, Increase Outreach to Total Addressable Market, Digital Adoption for better Effectiveness and Efficiency. - Identifying and Appointing the right Channel Partners and conducting evaluations for Dealer Development. - Devising the ideal Go-to-Market strategy for Major Auto Companies as market entrants Or fresh Product Launches.


EY Parthenon

Consultant

05/09/23 - 01/04/24

Consultant under AMI (Advanced Manufacturing, Mobility & Infrastructure) - Consult Automotive players to make rationale decisions to improve performance in areas of Reduced Cost, Surge in Business Volumes/ Sales Turnover, Increase Outreach to Total Addressable Market, Digital Adoption for better Effectiveness and Efficiency. - Identifying and Appointing the right Channel Partners and conducting evaluations for Dealer Development. - Devising the ideal Go-to-Market strategy for Major Auto Companies as market entrants Or fresh Product Launches.


EY Parthenon

Senior Consultant

02/04/24 - 25/06/24

EY-Parthenon is one of the world's largest strategy consultancies with more than 9,000 employees in over 50 countries. Leading workstreams and people on projects for large Automotive companies in the following areas: - Network Strategy and Transformation - Business Transformation & devising Route to Market Strategies - Industry Assessment and Forecasting - Business model reinvention - CX Transformation - Sustainability Strategy - Long-term strategy Roadmap - New market entry opportunities - Digital transformation strategy - Go-to-market strategy - Commercial due diligence